Is it on correctly? The ring where the leash attaches goes under their chin, as seen in the photo. Before you put on the nose loop, pull it up through the neck strap.
 

Is it fitted correctly? If it's too loose or too tight, it won't be comfortable. The neck strap sits right behind the ears and is snug enough that only two fingers will fit under it. The nose loop can slide to the start of their nose but no further. 
 

Are you pulling on the leash? Tightening the leash puts pressure on the gentle leader and makes it uncomfortable for your dog. Keep the leash loose and hanging down, as shown in the photo.
 

Do you feel bad about using it? Dogs pick up on our feelings. They will detect if you are hesitant about the head collar. It does not cause your dog pain, and it keeps them safe. It's like a seatbelt. They can be annoying, but they can save lives. 
 

Are you chasing your dog to put it on? Use treats and have them put their nose into the head collar instead.
 

Does too much time pass after you put it on before you do something fun? Start doing something your dog loves immediately after the collar goes on - no more than a 5-second delay.
 

Are they just fussing with it? If it's nothing more than a little rubbing and pawing at it, then it's ok to ignore. It's like pulling on your seatbelt, necktie, or bra strap.
 

Are they panicking? If their reaction is extreme, then you may need to find an alternative. Email us at woofuiversity@gmail.com for help.
 

Watch the video below.